Digitalizing pharmaceutical care: from logistics to patient-centered services

Digitalizing Pharmaceutical Care: From Logistics to Patient-Centered Services

October 16, 2025 (last modified)
By Mark Dumay
Pressure on pharmaceutical care is increasing, but technology offers opportunities. Discover how digitalization helps pharmacists spend less time on logistics and more on care — resulting in better patient outcomes.

The Challenge: Pressure on Pharmaceutical Care  

  Pharmacists are increasingly under pressure: more demand for care, fewer resources.

The Netherlands has a unique, standardized electronic infrastructure for medicines, medical devices, and health products: the G-Standaard. This standard supports crucial healthcare processes such as prescribing, dispensing, ordering, reimbursement, and clinical decision-making.

Yet pharmaceutical care is under growing pressure. Rising demand for healthcare leads to shortages in staff, resources, and medication. This directly affects the pharmacist’s role, who must increasingly balance between providing care and handling operational tasks.

Digital Opportunities: From Logistics to Care  

Technological innovations offer concrete possibilities to organize pharmaceutical care more intelligently and efficiently. By making medication knowledge available in context, healthcare professionals can make faster and better-informed decisions. Monitoring medication use opens the door to personalized therapy choices and improved medication surveillance. It is essential that digital applications comply with current privacy legislation and integrate seamlessly into existing healthcare processes.

Impact: More Time for Care, Less for Processes  

  Less logistics, more care: digitalization gives pharmacists their profession back.

Smart digitalization enables pharmacists to shift their focus from logistics to care delivery. E-health and digital care concepts allow for 24/7 patient support, while reducing the workload for professionals.

AdaptiQ guides healthcare organizations through this digital transition. The result: more efficient care processes, increased job satisfaction, and better patient outcomes.