# Insights

Discover our thought leadership and industry success stories showcasing adaptiQ's unique approach to digital transformation, blending creativity with technical expertise.

## Articles

Discover our thought leadership and industry success stories showcasing adaptiQ's unique approach to digital transformation, blending creativity with technical expertise.

- [In conversation with Frauke Wessel: "In healthcare, we reinvent the wheel 70 times while the patient waits."](/en/insights/interview-frauke-wessel-digital-transformation-healthcare/)
- [In conversation with Mark Kuperus on restructuring: "IT is often the cause of financial problems, not the consequence."](/en/insights/interview-mark-kuperus-it-restructuring/)
- [Critical Success Factors for Digital Transformation in Healthcare and Pharma](/en/insights/critical-success-factors-digital-transformation-healthcare-pharma/)
- [Quantifying the value of data Analytics & AI initiatives](/en/insights/quantifying-value-data-analytics-ai-initiatives/)
- [Streamlining the Delivery of Data Products: Lessons from Software Engineering](/en/insights/delivery-data-products/)
- [Digitalizing pharmaceutical care: from logistics to patient-centered services](/en/insights/digital-transformation-pharmaceutical-care/)
- [The Pivot Required to Become Data-Driven](/en/insights/pivot-required-become-data-driven/)
- [The CIO Agenda 2026 — From Vision to Value](/en/insights/cio-agenda-vision-value/)
- [Empowering engineering & construction firms to lead with data](/en/insights/empowering-engineering-construction-firms-lead-data/)
- [Advancing pharmaceutical wholesale through digital transformation](/en/insights/advancing-pharmaceutical-wholesale-digital-transformation/)
- [Unlocking growth, resilience, and customer satisfaction in B2B food services through data-driven transformation](/en/insights/b2b-food-services-data-driven-transformation/)


- [In conversation with Frauke Wessel: "In healthcare, we reinvent the wheel 70 times while the patient waits."](/en/insights/interview-frauke-wessel-digital-transformation-healthcare/index.md): Frauke Wessel, supervisory board member and former healthcare CIO, explains why digital transformation in healthcare is stuck, and how to start moving forward tomorrow.
- [In conversation with Mark Kuperus on restructuring: "IT is often the cause of financial problems, not the consequence."](/en/insights/interview-mark-kuperus-it-restructuring/index.md): Many companies view IT as supporting. Mark Kuperus, interim Chief Restructuring Officer with over ten years of restructuring experience, sees it differently. In conversation with adaptiQ, Mark discusses the critical role of IT in restructuring and how tech leaders can claim their seat at the table.
- [Critical Success Factors for Digital Transformation in Healthcare and Pharma](/en/insights/critical-success-factors-digital-transformation-healthcare-pharma/index.md): In healthcare and pharma, digital transformation isn’t a buzzword — it’s a survival strategy. Discover how aligning tech, data, and people can turn complexity into competitive advantage.
- [Streamlining the Delivery of Data Products: Lessons from Software Engineering](/en/insights/delivery-data-products/index.md): Many data initiatives fall short — not due to strategy, but execution. By applying software engineering principles and modern tooling, leaders can accelerate the delivery of trusted, scalable data products.
- [Quantifying the value of data Analytics & AI initiatives](/en/insights/quantifying-value-data-analytics-ai-initiatives/index.md): Data Analytics & AI hold immense promise, but their business value often remains elusive. Discover how industry leaders cut through the noise to identify, quantify, and prioritize initiatives that deliver real impact.
- [Digitalizing pharmaceutical care: from logistics to patient-centered services](/en/insights/digital-transformation-pharmaceutical-care/index.md): Pressure on pharmaceutical care is increasing, but technology offers opportunities. Discover how digitalization helps pharmacists spend less time on logistics and more on care — resulting in better patient outcomes.

- [The Pivot Required to Become Data-Driven](/en/insights/pivot-required-become-data-driven/index.md): Despite widespread investment in data and analytics, most organizations struggle to become truly data-driven. Find out how to unlock the full potential of data-powered initiatives that drive tangible business impact.
- [The CIO Agenda 2026 — From Vision to Value](/en/insights/cio-agenda-vision-value/index.md): Digital transformation is now central to business survival and growth. As companies restructure to simplify and prepare for the future, tech leaders are at the forefront—tasked with turning bold ambitions into measurable impact.
- [Empowering engineering & construction firms to lead with data](/en/insights/empowering-engineering-construction-firms-lead-data/index.md): Accelerating digital leadership in the engineering and construction industry through data-driven transformation, building strong foundations that enable organizations to unlock insights, innovate, and grow with confidence.
- [Unlocking growth, resilience, and customer satisfaction in B2B food services through data-driven transformation](/en/insights/b2b-food-services-data-driven-transformation/index.md): As digital disruption accelerates, B2B food service wholesalers face mounting pressure to modernize while maintaining operational continuity. Data-driven initiatives can unlock growth, resilience, and customer satisfaction—even before full-scale digital transformation is complete.
- [Advancing pharmaceutical wholesale through digital transformation](/en/insights/advancing-pharmaceutical-wholesale-digital-transformation/index.md): Advancing pharmaceutical wholesale through digital transformation — optimizing operations for growth while enabling seamless care and patient-centric solutions.